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Archive for October, 2011

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Our water counts. How does it count for you?

Written by Alan Hinchman

Every year, I’m given the chance to volunteer with Junior Achievement. JA is an amazing organization that instilled in me the desire to be a marketer while I was still in middle school. I can still remember the many after-school meetings on how basic business fundamentals work.

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Water is life

Written by Alan Hinchman

Go to just about any water web site, from the UN to the USEPA, or even to our own site, ourwatercounts.com, and you’ll be inundated with statistics about water shortages and impending stress. So I’ll skip the story about how some have it and some don’t-due to physical and geographic reasons.

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Water is growth

Written by Alan Hinchman

Since the Roman Empire, water has been the leading catalyst for growth. The Romans recognized the need to use water as an energy source, and for maintaining a workforce.

Those elements still exist today. In fact, even more so. Let’s do a little walk here: To have a productive industrialized economy, you need to have centers of population for work to occur.

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Water is money

Written by Alan Hinchman

Last year, I was speaking to the CIO of a major global private water utility in Paris, and made mention of this topic: Water is money. He hated it. Hate is a really strong word, and maybe a little overused in some cases. In this case, though, it’s probably not strong enough.

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Water of Tomorrow

Written by Alan Hinchman

My wife and I took our boys to Walt Disney World for vacation. After a few crazy days of rides and parades, we found ourselves at the “Carousel of Progress,” an old ride that was General Electric’s view of the world of tomorrow at the 1964 New York World’s Fair, and now in the park’s “Tomorrowland” section.

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Welcome

Written by Alan Hinchman

Water.

It’s an amazing thing. Like most things around us, it’s very plainly defined by engineers and scientists as an elemental compound. Now and then, politicians and ordinary folks want more here and less there. Well-intentioned crusaders want to give access to everyone, while others seek to lock it away.

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